30/70  —  Elevate
It can seem at times that ‘Elevate’ plays a little too close to others in the Melbourne scene, finding pleasure in familiarity rather than originality. Then again, the notion of a pure artistic originality is a fraught one, and as 30/70 do not hide their inspirations beneath gimmick, their debut is instead a faithful representation of a burgeoning sound, one with a rich lineage and one that can’t be begrudged for its infectiousness or capacity to influence.
We all write individually and bring tunes in and jam on them, so there are a lot of different aesthetics coming together. We're all interested in slightly different genres of music, but the overarching theme is hip-hop and jazz… Fusion hip-hop is definitely the vibe.